 |
| |
|
| •
The Idea:
|
entrepreneurial pursuits |
| •
Entrepreneurial
pursuits : |
1)
Macro Environment |
| |
|
a)
the sector
b) the attended market;
c) dangers and opportunities |
| •
Market
Research : |
1) identification of requisites of success
that the firm will confront to
evaluate its position on the market |
| •
Inside
Environment: |
1)
financial resources
2) human resources
3) commercial and tecnologic know how |
| •
Choices:
|
research of the segment of the market |
| •
Marketing
Plan: |
1)
what to do
2) how to act;
3) who will do it |
| •
Working
Plans: |
1)
productivity process
2) productive capacity
3) technology |
| •
Financial
And: |
gathering
all information |
| •
Economic
Plan |
regarding
the production/distribution of the
product/service
|
